Beauty products are always a necessity, whether or not the economy is bad. I have chosen three different beauty product commercials (mostly makeup) to examine.
First off, the brand name for this foundation is formulated to catch our attention. "Dream"- I take this as dreaming to finally find a foundation that actually COVERS flaws. The word mousse is soothing too, sounds much different than "foundation" or "cover up".... it actually *sounds* like a neat product that I would want to buy.
The commercial stars *surprise*- a Victoria Secret model Adriana Lima. This is where the analysis of commercials really begins. Almost all commercials cast amazingly beautiful actors and actresses, which is one of the huge things that affects its viewers. We all know that average people do not look like Adriana Lima, but Maybelline uses her to hold their attention. Most people would love to look like her, therefore her using a certain skin products makes US want to use the product. Her skin is literally flawless in the commercial, making it look achievable for the average person to also look like that.
"100% poreless perfection"- this is the main saying this is used twice in the commercial. Nobody can achieve 100% poreless perfection, but it sounds great, right??
I chose this commercial because it includes a celebrity- Rhianna. Looks like they collaborated well, since at the end of the commercial Rhianna is promoting her new album as well.
I think that celebrities are often used in commercials because people know who they are- and want to see what they are using to look beautiful. Not only does it benefit Covergirl to cast her, it benefits Rhianna because she gets publicity as well. I think the appeal of this commercial is Rhianna, and her plumpy, glossy lips. Since we all see her with these beautiful lips, we want to use what she is using! Of course, us, the viewers, aren't going to take into account all of the makeup artists working on her before the shoot, or the many different lipglosses that are probably put on her to advertise this one. I think this commercial just goes back to the fact that people want to be like celebrities, plain and simple. Obviously, it is a good marketing technique. (Note: Covergirl also has a commercial starring Drew Barrymore.)3.) Revlon "Custom Creations"- foundation (http://www.youtube.com/watch?v=bl-7HIjUwlA&feature=PlayList&p=9F1F4CA498DE695D&playnext=1&playnext_from=PL&index=3)
So it seems like the more and more commercials I looked up for beauty products, the more celebrities I came across! Revlon uses Jessica Alba in this commercial, looking a bit seductive, talking about how she really wants her "foundation to match her skin"- SURPRISE- Revlon's new foundation has a dial that you turn to match your skin tone, whatever it be. The commercial is short and to the point, but I think the overall idea here was to use beautiful actress Jessica Alba to convince us to buy it. If that's what she uses, shouldn't we?
The overall idea after watching all of these commercials is that marketing and advertising uses so many techniques to grab our attention and impulse us to buy their products. Celebrities are always a win- win. They are recognizable, and always look flawless- making us want to do the same. For me, it is easy to see through these marketing schemes when I watch them, because I have studied them and know a deeper meaning behind the surface commercial.
We all need to be aware of what commercials are impulsing us to buy their products, and then evaluate why. Ladies, how many times have you bought a new makeup product you saw on TV and HATED it? Such a waste of 10 dollars, right?
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